← Home

At an internationally operating real estate company I was responsible for transforming their digital style guide & UI kit into a holistic design system touching corresponding processes, tools and exchange formats around digital design execution.

1/5 – Hypothesis

The company’s digital style guide & UI kit are too small of initiatives for frontend developers, (UX + UI + brand) designers and marketing managers to confidently create digital artifacts/products.

2/5 – Research

I started my work with a few qualitative interviews with POs, developers & designers in order to understand in which areas lied intended efficiency & gratuitous friction:

*The subsequent areas are ordered alphabetically, so that their importance remains unbiased.