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<aside> 🎯

Successes [contact for details](mailto:[email protected]?subject=Portfolio%20/%20refurbed)

• showing the SRP in the cart in DE created €136K net revenue
• re-styling the comparison table on the PDP created €282K net revenue
• linking to the re-styled comparison table on the PDP created €220K net revenue
• changing the IA of the Extended Warranty selector on the PDP created €62K net revenue
• moving certain variant selectors to a toggle section on the PDP created €113K net revenue
• decreased marketing NL unsubscribe rate from 14% → 7% by slightly changing the user flow logic increasing possible ends from 2 to 3
• increased marketing NL subscribe rate from 50% → 60% by slightly changing the user flow logic increasing possible ends from 2 to 3
• initiated & established a scalable & connected opportunity database to be used cross-squad
• meaningfully contributed to a cross-squad ticket structure which fostered better communication & alignment while decreasing friction for squad-agnostic contributors </aside>

<aside> 🔥

Failures

coming soon

</aside>

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