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Experiments 👉 sorted from largest to smallest revenue impact

1 / 9

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re-styled comparison table on the PDP***

Initial estimation:

⬇️ confidence ⬇️ effort ⬆️ risk ⬆️ impact

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2 / 9

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comparison table reference on the PDP***

Initial estimation:

⬆️ confidence ****⬇️ effort 🔮 risk ⬆️ impact

</aside>

3 / 9

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SRP in the cart in DE***

Initial estimation:

⬇️ confidence ⬇️ effort ⬆️ risk ⬇️ impact

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4 / 9

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variant selectors as toggle section on the PDP***

Initial estimation:

⬇️ confidence ⬇️ effort ⬆️ risk ⬇️ impact

</aside>

5 / 9

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IA of Extended Warranty selector on the PDP***

Initial estimation:

⬆️ confidence ****⬇️ effort ****⬇️ risk ****⬆️ impact

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